Campaign researchers are far behind their counterparts in the corporate/branding world when it comes to the adoption and (appropriate) use of qualitative research. Last year I took...
A good social media lesson can come from the most unlikely places. Have you seen the movie Office Space? Do you remember the scene where the restaurant...
I had the good fortune to visit LinkedIn in May and spend some time in a small group setting with the CEO, Jeff Weiner. Among other things, he talked...
Previously, I’ve discussed why every small business can benefit from a mobile app. Like any large project, the smartphone app development process has many steps. Brainstorming a feature-set....
You just became a campaign manager for the first time? Congratulations. You’ve embarked on what will be, almost definitely, one of the most rewarding (and frustrating, tiring, exhilarating, terrifying...
Focus group moderators know that at least 75% of a group’s success depends on the quality of field services provided by the focus group facilities they use. Focus group...
These 21 rules for winning a campaign represent what one might learn in ‘basic training,’ but no matter how many campaign schools I teach, I find that it...
It seems like everyone these days understands the importance, and the impact, of social media. But not everyone understands how to utilize it, and social media mistakes can...
If you’re a small business owner, association executive, or campaign manager who has already decided to make a foray into the world of mobile technology solutions, the next question...
“Outside of a dog, a book is man’s best friend. Inside of a dog, it’s too dark to read.” (Groucho Marx) Well, the calendar has turned over and...