In 2019, Victory Enterprises and its partners launched Objective Media, a cutting-edge new venture focused on revolutionizing digital advertising. Today, after a year of exciting development and unprecedented success,...
As we head into the heart of the final election push, campaigns have good reason to be concerned and confused about the reliability of direct mail. The media’s breathless...
Wayne Yocum, Chief Creative Officer As Fall approaches and campaigns begin their final spring to the General Election, it’s a good time to reflect on the lessons learned during...
“Creativity is intelligence having fun.” (Albert Einstein, attributed). If that’s true, no one is having more fun at Victory Enterprises than our Creative Director Kevin Cartwright. Marrying an eye...
Is your campaign message built on empathy? It should be. That’s not to say your campaign should be soft or passive. Rather, building a campaign message around empathy demonstrates...
Whether you call them push cards, palm cards, cowboy cards, or push pieces, they are the most ubiquitous of campaign ephemera. Campaigns distribute them while knocking doors, walking in...
Danielle Savage-Hobbs is a creative and adept wordsmith who enjoys employing her affinity for language to help VE’s clients achieve their dreams. “I just love communicating with people. It...
Exciting and informative, Victory Enterprises is proud to announce My Best Idea, an original online series which will feature thought-leaders and policymakers from all walks of life breaking down...
Campaign researchers are far behind their counterparts in the corporate/branding world when it comes to the adoption and (appropriate) use of qualitative research. Last year I took...
Focus group moderators know that at least 75% of a group’s success depends on the quality of field services provided by the focus group facilities they use. Focus group...