How Can Qualitative Research Help Your Campaign?
Political campaigns are missing out on the potential insights from qualitative research. Campaign researchers are...
The Social Media Lesson ‘Office Space’ Taught Us
There's a vital social media lesson hidden in "Office Space." A good social media lesson...
LinkedIn Provides New Platform for Customer Acquisition
LinkedIn is revolutionizing business to business communications with its powerful new ad tool. I had the...
The Many Roles Of A Campaign Manager
[caption id="attachment_1009" align="aligncenter" width="598"] Campaign Managers Wear Many Hats. You just became a campaign manager for the first time? Congratulations....
Three Great Midwest Focus Group Facilities
Use these 3 great Midwest focus group facilities to ensure a successful research project. Focus group...
21 Rules For Winning A Campaign
Don't leave it to chance! Master these 21 rules for winning a campaign. These 21...
Five Common Social Media Mistakes
Watch out! These five common social media mistakes can ruin your online brand. It seems...
Four Books Every Candidate Should Read
[caption id="attachment_952" align="aligncenter" width="300"] Don't miss these four books every candidate should read...if you want to win that is. ...
Money in Politics: A Snapshot of the American Campaign Economy.
There are few topics as hotly debated as the issue of money in politics. The news media decry its impact....
Social Media: Life Raft For Today’s Advertisers?
In today's fragmented media environment, can social media be an advertiser's life raft? Over the last...
3 Reasons Every Small Business Needs Their Own Smart Phone App.
[caption id="attachment_875" align="aligncenter" width="300"] Mobile apps can revolutionize how your small business finds, reaches and serves customers. “Even your...
President Obama’s Cratering Credibility May Doom Democrats In 2014
Can Democrats survive the trust deficit President Obama has created with voters? Over the course of...
How Farmers Are Using Social Media To Bridge The Communication Gap.
Farmers are using social media to reach today's consumers. Agriculture has a perception problem and farmers...
4 Mistakes Political Candidates Should Avoid When Door Knocking.
Effective door knocking is the best grassroots mobilization tool for a campaign. Grassroots organization and...
Everything You Need To Know About Winning With Yard Signs.
An effective yard sign strategy can propel a campaign to victory. We have printed more...
It’s Time For Political Candidates To Break Out Of the DC “Box”!
Winning candidates avoid the dangerous DC mindset. Why do people decide to run for office?...
Lesson From The Virginia Governor Race: Know When To Quit!
Every campaign experiences turmoil. Do you know when to throw in the towel? After watching...
Political Candidate? The 5 Questions You MUST Answer Before Filing For Office!
Political Candidate? Don't even think about filing for office until you've answered these 5 key questions....
How To Take Fantastic Political Campaign Photos
[caption id="attachment_800" align="aligncenter" width="300"] Taking great political campaign pictures requires attention to detail. There is one thing the photograph must...
4 Mistakes First Time Political Candidates Make
Avoid These 4 First Time Candidate Mistakes In my last blog post, I talked about the...