Prepare Your Campaign for Summer Success
Summer is undoubtedly the height of the campaign season. When most people are lounging by the pool, doing yard work,...
One-Stop Shop for Parade Swag
We recently featured a free parade checklist for our candidates to use when their campaigns canvas routes in upcoming Memorial...
FREE Parade Checklist + Dos and Don’ts
Bring on summer campaign season! Whether you’re a first time candidate or regular on the route, parades are one of...
Integrating QR Codes Into Your Campaign
The concept and usage of Quick Response codes, better known as QR codes, is not new. They have been around...
Understanding Mail Schedules
At Victory Enterprises, we’ve delivered thousands of unique mail pieces around the country to millions of addresses. Through paper shortages,...
The Elements of Direct Mail
When it’s time for your campaign to start paid outreach and voter contact, there are a lot of options available...
Go In Depth With Victory Enterprises’ Joe Lakin
Victory Enterprises Chief Development Officer and Objective Media CEO, Joe Lakin, recently appeared on the Agentic Shift Podcast. Lakin took...
Best Practices for Planning Video Content
By Ben Muehleisen If you’ve committed to making video a part of your campaign, whether for TV or online, you...
Why Video Is Important
When it comes to posting something on social media, it is done with one purpose - to be seen. That...
After You’ve Filed
Now that you’ve filed your nomination papers and petitions, and your signatures have been counted, certified and confirmed, what’s next...
Make Filing Day An Event
[spb_text_block pb_margin_bottom="no" pb_border_bottom="no" width="1/1" el_position="first last"] Filing Day is the official start date of your campaign. Even if you’ve started...
Getting On the Ballot
In the coming months, candidates will be required to start circulating nomination papers and petitions so that their name appears...
Better Digital Reach for Municipal Candidates
By Danielle Savage Hobbs If you’ve decided to run for school board, city council, or any other municipal office this...
Unique Yard Signs For Your School Board Race
Yard signs have always been and will always be synonymous with campaigns. They are a staple any formidable candidate has...
Client Testimonial
Guest Testimonial by Scott Crise, VE client and member of the Springfield Public School Board I decided to run for...
3 Reasons to Run for School Board
The spring elections are rapidly approaching and candidates for local office are lining up. Are you running? If not, you...
Facebook is Removing Political Detailed Ad Targeting Options
How it Affects Your Campaign In November, Meta, the parent company of Facebook and Instagram, announced that they would be...
Making The Perfect Fundraising Call
Most of us find it awkward to talk about money with others. As a candidate for public office, other people’s...
When to Hire Fundraising Help
A Guest Column By: Casey Burns Many candidates find fundraising to be the most difficult part of campaigning. Asking for...
Dos and Don’ts of Campaign Fundraising
Contributions by VE consultants Brett Dinkins, Whitney Michael and Brit Schiel Regardless of how many times someone has sought office,...
Executing a Campaign Fundraiser
Contributions by VE consultants: Brett Dinkins, Whitney Michael and Brit Schiel When a donor supports a candidate, it should be...
Squeezing Every Penny Out of Your Website
By Briana Langlois, Technology Director In the 9 years that I have been designing websites for our clients, I have...
Anatomy of a Fundraising Email
Contributions from: Brett Dinkins, Whitney Michael and Brit Schiel When raising money for your campaign, you are constantly in competition...
Beyond Social Media: What is Digital Advertising?
By: Charlie Puyear When you start a campaign these days, it is intuitive to start a Facebook page and run...