Parades and Fairs: Why They Should Still Matter to Candidates
As the summer months approach, communities are beginning to announce the details for holiday parades and local fairs. After 2020...
Key Elements for Effective Research
Cory Done, Research Director The quality of the opposition research product hinges on several key elements, including accuracy and thoroughness,...
An Expert’s Approach to Research – A Conversation with Cory Done
Our research department is helmed by Cory Done, whose considerable experience in campaigns and government has made him a valuable...
Understanding Opposition Research (and How To Use It)
By: Cory Done, Director of Research When you consider making a big purchase — like a phone, computer, or vehicle...
Tips For Launching An Effective Facebook Campaign
As a candidate, it is impossible for you to run a credible campaign without an online social media presence. Being...
Meet Our Digital Team
Facebook left many campaigns in a lurch when they prohibited political campaigning on their site. Thankfully, our experienced team knew...
Facebook announces end of political ad ban
Over the past year, we've seen countless changes to social and digital platforms impacting our clients and campaigns. Since last...
Starting with Digital Advertising
Digital Marketing is a newer take on an age-old concept - spend money to promote a product or service. When...
Yard Signs: What and how to order, and what to expect along the way
Yard Signs have been a campaign staple since the beginning of democracy. They’re one of the first, most important ways...
5 Tips To Make Your Signs the Best In the Game
The beginning of any campaign has to include signage. It is the first and most effective way to help voters...
Allocating Your Budget To Paid Messaging
Campaign budgets always vary, so it is common for candidates to wonder how much money ought to be spent on...
Initial Campaign Budget Items to Consider
As you begin to lay the groundwork for your new campaign, there are a few essential budget items that you’ll...
The Three Budgets Your Campaign Needs
The Campaign Budget; It’s a topic most candidates want to avoid, which is why we’re addressing it today. The reality...
Winning the Advocacy Game
A turn of the calendar means that newly elected and reelected officials will be sworn into office, commencing new legislative...
Feenstra campaign manager Leopold to become chief of staff
HULL, Iowa -- Matt Leopold, the employee who headed the successful campaign team of Congressman-elect Randy Feenstra, has been selected...
Order Your Family’s Christmas Cards!
Now through December 9th, we’re offering FREE design service on all Christmas card orders. That’s a $250 value! Christmas is...
Last-Minute Messaging
With the election closing in, pennies are being pinched to squeeze every last vote out of a candidate’s budget. But...
Objective Media Expands Management Team
In 2019, Victory Enterprises and its partners launched Objective Media, a cutting-edge new venture focused on revolutionizing digital advertising. Today,...
Blending Your Message
At this point your campaign has locked in its winning message - But what is the best way to effectively...