Focus group moderators know that at least 75% of a group’s success depends on the quality of field services provided by the focus group facilities they use. Focus group...
These 21 rules for winning a campaign represent what one might learn in ‘basic training,’ but no matter how many campaign schools I teach, I find that it...
It seems like everyone these days understands the importance, and the impact, of social media. But not everyone understands how to utilize it, and social media mistakes can...
If you’re a small business owner, association executive, or campaign manager who has already decided to make a foray into the world of mobile technology solutions, the next question...
“Outside of a dog, a book is man’s best friend. Inside of a dog, it’s too dark to read.” (Groucho Marx) Well, the calendar has turned over and...
There are few topics as hotly debated as the issue of money in politics. The news media decry its impact. Liberal legal scholars continue to gnash their collective teeth...
Over the last decade, social media has risen from a few students at select colleges accessing Facebook to a worldwide trend, with each year bringing new platforms and capabilities. ...
Last week, I wrote about how Obama’s crumbling credibility will damage Democrat hopes in 2014. But a president facing second term turmoil is nothing new. As Mr....
“Even your most loyal customers have a choice about where to take their business.” — Marilyn Suttle, Who’s Your Gladys?: How to Turn Even the Most Difficult Customer...
Over the course of the last few months, pundits have debated a large number of polling statistics, arguing their importance towards the 2014 election cycle, where Republicans will attempt...