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Best Practices for Planning Video Content
By Ben Muehleisen If you’ve committed to making video a part of your campaign, whether for TV or online,...
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Why Video Is Important
When it comes to posting something on social media, it is done with one purpose – to be seen....
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After You’ve Filed
Now that you’ve filed your nomination papers and petitions, and your signatures have been counted, certified and confirmed, what’s...
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Better Digital Reach for Municipal Candidates
By Danielle Savage Hobbs If you’ve decided to run for school board, city council, or any other municipal office...
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Client Testimonial
Guest Testimonial by Scott Crise, VE client and member of the Springfield Public School Board I decided to run...
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3 Reasons to Run for School Board
The spring elections are rapidly approaching and candidates for local office are lining up. Are you running? If not,...
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Facebook is Removing Political Detailed Ad Targeting Options
How it Affects Your Campaign In November, Meta, the parent company of Facebook and Instagram, announced that they would...
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Making The Perfect Fundraising Call
Most of us find it awkward to talk about money with others. As a candidate for public office, other...
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Beyond Social Media: What is Digital Advertising?
By: Charlie Puyear When you start a campaign these days, it is intuitive to start a Facebook page and...