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The Elements of Direct Mail
When it’s time for your campaign to start paid outreach and voter contact, there are a lot of options...
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Anatomy of a Fundraising Email
Contributions from: Brett Dinkins, Whitney Michael and Brit Schiel When raising money for your campaign, you are constantly in...
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Laying out the Keys to School Referendum Success
Brian Dumas, CEO The saying that “all politics is local” is never more true when it applies to our...
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Top 5 Mistakes You Can Make When Managing a Bond Referendum
Winning the approval of voters isn’t just for candidates running for public office. If you’re considering a bond referendum...
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Parades and Fairs: How to do them right!
Last week, Brett Dinkins shared with us the importance of parades and why candidates should prioritize them once again....
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Key Elements for Effective Research
Cory Done, Research Director The quality of the opposition research product hinges on several key elements, including accuracy and...
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How To Show Empathy In Campaign Messaging
Is your campaign message built on empathy? It should be. That’s not to say your campaign should be soft...
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How the COVID-19 Crisis is Impacting Digital Campaigning
By Wayne Yocum, Chief Creative Officer Over the last several election cycles, one of the overarching trends in political...
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Supplies for a Campaign in Quarantine
A couple of months ago, no one with any sense would have encouraged you to campaign from your living...
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Don’t Do Digital Alone!
In 2020, the digital landscape for campaigns will look very different from even the revolutionary last few years. As...
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