Charlie Puyear, Digital Director
Before announcing your candidacy, it is essential to have an online social media presence. You’ll want to have a place to direct people which serves as a clearinghouse of information about you and why you are running. In our opinion, Facebook is the first place you want to start.
So how do you start, and what are the best practices for launching a digital campaign?
We’ve run hundreds of these campaigns – from local to federal. We’ve got you covered.
How to Start
The earlier a campaign can begin to execute a Facebook strategy, the longer they will have to build an audience, brand and assets that can be deployed when it matters most. In order to reach more people, you’ll have to go through a verification process to confirm you are who you say you are. We’ve streamlined this procedure for our clients. We’ll send you a list of information we need from you. You complete it, and we’ll take care of the rest with Facebook on your behalf.
Once you’ve received authorization to run paid advertising, we’ll work with you to put together a messaging and delivery strategy so that the issues you want to project are seen by the people who will be voting for you. This is ongoing throughout the life of your campaign. You tell us what you’d like to touch on, and our professional designers and messaging team will put together the text points and graphics.
A Tool for Rapid Response
Social media is a flexible tool for reaching your audience when it matters most. We know that you’ll want to react to news and issues in real time, so if an issue comes up and it’s important for you to weigh in, our team is able to get right on it.
The biggest question candidates have is about budget and where to invest the limited resources they have starting out. If a campaign can only afford to do one thing, they should focus on executing the best possible social media strategy possible. Social media, and Facebook in particular, offers campaigns the opportunity to directly connect with voters and is the most accessible digital platform available.
If you’re looking to launch a professional social media campaign and have questions, please reach out to me via email.
and we can talk through the process!