Digital Marketing is a newer take on an age-old concept – spend money to promote a product or service.
When you think of traditional marketing, you probably think of TV commercials, billboards or newspaper ads, but have you noticed how much you are being targeted by ads when you go online? And the ads are pretty specific to your tastes and interests, aren’t they?! That’s because digital advertising identifies your past consumer behaviors and allows companies to appeal to you like never before.
At Victory Enterprises, we are equipped with the people and structure to help your company or campaign start or modify a digital marketing effort.
Initiating a digital marketing campaign may initially feel daunting, but we make things easy on you. For your campaign or company’s purpose, to start a digital effort we really only need graphic content (images), text (your message to the consumer) and a list (either of your clients or an idea of who you want your target audience to be). We take things from there and will create a plan which includes graphic design, audience identification, ad placement, and metrics reporting.
Digital marketing can be summed up like this: Online consumer reach + specific targeting = less waste and better use of your marketing dollars.
If you are interested in learning more about advertising online, contact VE’s Digital Director, Charlie Puyear, (Charlie@VictoryEnterprises.com) for more information or an audit of your needs.