You just became a campaign manager for the first time? Congratulations. You’ve embarked on what will be, almost definitely, one of the most rewarding (and frustrating, tiring, exhilarating, terrifying...
These 21 rules for winning a campaign represent what one might learn in ‘basic training,’ but no matter how many campaign schools I teach, I find that it...
“Outside of a dog, a book is man’s best friend. Inside of a dog, it’s too dark to read.” (Groucho Marx) Well, the calendar has turned over and...
There are few topics as hotly debated as the issue of money in politics. The news media decry its impact. Liberal legal scholars continue to gnash their collective teeth...
Grassroots organization and mobilization can be the deciding factor in any election, from dog- catcher to President. That is why door knocking remains a key feature of modern...
We have printed more than 12 million yard signs since we began helping candidates. I founded the company after defeating an incumbent to win my seat in the...
Why do people decide to run for office? In most cases, political candidates have a desire to serve their neighbors, and they often enjoy various parts of...
After watching last night’s returns from the Virginia governor race, we thought it would be wise to answer the question: When does it make sense for a candidate...
Last time, I wrote about the four mistakes beginning (and even veteran) political candidates make. Reading through those common missteps, I was reminded of an old saying: Perfect...
There is one thing the photograph must contain, the humanity of the moment. This kind of photography is realism. But realism is not enough – there has to be...