Social media is powerful. The growth over the past decade has been incredible. The ability to build brand relationships with consumers is unprecedented. But to me, the most...
Ever since I heard Gary Vaynerchuk, one of the most formidable marketing minds of our time, say this, it’s resonated so deeply. I understand what he means after years...
A good social media lesson can come from the most unlikely places. Have you seen the movie Office Space? Do you remember the scene where the restaurant...
These 21 rules for winning a campaign represent what one might learn in ‘basic training,’ but no matter how many campaign schools I teach, I find that it...
Remember the days of gathering all your campaign supporters around a kitchen table with a printed copy of your targeted voter list and several large pizzas in order...