Campaign researchers are far behind their counterparts in the corporate/branding world when it comes to the adoption and (appropriate) use of qualitative research. Last year I took...
Focus group moderators know that at least 75% of a group’s success depends on the quality of field services provided by the focus group facilities they use. Focus group...
These 21 rules for winning a campaign represent what one might learn in ‘basic training,’ but no matter how many campaign schools I teach, I find that it...
There are few topics as hotly debated as the issue of money in politics. The news media decry its impact. Liberal legal scholars continue to gnash their collective teeth...
Last week, I wrote about how Obama’s crumbling credibility will damage Democrat hopes in 2014. But a president facing second term turmoil is nothing new. As Mr....
Over the course of the last few months, pundits have debated a large number of polling statistics, arguing their importance towards the 2014 election cycle, where Republicans will attempt...