Objective Media – What You Need To Know

Objective Media – What You Need To Know

Earlier this month, Victory was proud to be part of the launch for Objective Media. Joe Lakin is leading the charge into this revolutionary space and we’re proud to be part of this growing team. If you’ve heard about Objective but aren’t sure how it works for you, Joe has taken the time to answer a few questions about this new venture and its capabilities in 2020. As always, if you want to learn more, you can email Joe at Joe@VictoryEnterprises.com.

  1. Tell me about Objective Media. What is it going to accomplish that Victory alone could not?
    • Because of the constant evolution of the digital space, we felt it was necessary to build a standalone company that would focus exclusively on ad delivery. Far too often, digital focuses only on the creative and the message. We feel there is a huge opportunity to help our clients have a competitive advantage by ensuring they have the best technologies, data, ad inventory and strategies in the industry. We’re confident they’ll have that with Objective Media.
  2. If someone doesn’t currently partner with Victory but wants to work with Objective, can they do that?
    • Since our launch last week, we have had tons of interest from political agencies and campaigns as well as corporate buyers. We will be providing ad placement services for companies, causes and campaigns that are looking for an objective-driven digital strategy.
  3. Does Objective work with companies as well as political campaigns?
    • When we set out to build Objective Media, we explored and tested platforms, techniques and data from the corporate space to ensure our clients would have access to the best digital advertising around. Our team has extensive experience delivering results for both campaigns and corporate clients, and we look forward to continuing to do that at Objective Media
  4. Why do the Pollie awards matter and why is it important that we’re an award-winning team?
    • Winning back-to-back Pollie Awards for the best Republican digital campaign demonstrated that our approach was recognized by our peers and competitors as an elite digital product. We had seen the results we were generating for our clients and the many victories we secured, but these awards demonstrated to the world that our digital product was best-in-class.
  5. How have we evolved in the last few years? Do you think an evolving process is more important than a static one?
    • If our product and approach doesn’t evolve every day to meet the evolving media consumption habits of consumers then our campaigns are bound to fail. In every facet of a campaign we must reflect our consumers. That means, our placements must reflect their consumption habits, our messages must reflect their beliefs and our creative must reflect their interests.
  6. Does having digital media make or break a campaign? Does every candidate need to be on twitter?
    • Digital has become a phase 1 requirement of campaigns. Historically, all campaigns were back loaded with 90% of media budgets spent in the final 10% of the campaign. Now, digital has changed that as it allows early and efficient messaging, rapid response to daily events and, most importantly, asset building that allows the campaign to gather data that informs the day-to-day strategic approach of the campaign.
  7. What makes you the most proud of Victory’s digital department.
    • In a word: innovation. We have an obsession with innovating our product to meet the emerging trends in digital media consumption. From our creative development, messaging and digital buying strategies, I am confident we’re putting the best digital product to work for our clients every day.
  8. Where do you think digital will go in 2020 election? Will it change? Stay the same? Why or why not
    • Digital will always change so long as consumers’ media consumption habits continue to evolve. It creates a challenge for us to meet those demands but, more importantly, it creates an opportunity for innovators who are investing in their product, continually study their craft and exploring the newest technologies, data and strategies. That’s what we do every day.
Danielle Savage is a staff writer and communications consultant at Victory Enterprises. She has contributed to over 200 campaigns around the country and has a toothless cat named Fergus.