Social media is powerful. The growth over the past decade has been incredible. The ability to build brand relationships with consumers is unprecedented. But to me, the most...
Ever since I heard Gary Vaynerchuk, one of the most formidable marketing minds of our time, say this, it’s resonated so deeply. I understand what he means after years...
Campaign researchers are far behind their counterparts in the corporate/branding world when it comes to the adoption and (appropriate) use of qualitative research. Last year I took...
A good social media lesson can come from the most unlikely places. Have you seen the movie Office Space? Do you remember the scene where the restaurant...
I had the good fortune to visit LinkedIn in May and spend some time in a small group setting with the CEO, Jeff Weiner. Among other things, he talked...
Previously, I’ve discussed why every small business can benefit from a mobile app. Like any large project, the smartphone app development process has many steps. Brainstorming a feature-set....
You just became a campaign manager for the first time? Congratulations. You’ve embarked on what will be, almost definitely, one of the most rewarding (and frustrating, tiring, exhilarating, terrifying...
These 21 rules for winning a campaign represent what one might learn in ‘basic training,’ but no matter how many campaign schools I teach, I find that it...
It seems like everyone these days understands the importance, and the impact, of social media. But not everyone understands how to utilize it, and social media mistakes can...
If you’re a small business owner, association executive, or campaign manager who has already decided to make a foray into the world of mobile technology solutions, the next question...