Social media is powerful. The growth over the past decade has been incredible. The ability to build brand relationships with consumers is unprecedented. But to me, the most...
Ever since I heard Gary Vaynerchuk, one of the most formidable marketing minds of our time, say this, it’s resonated so deeply. I understand what he means after years...
A good social media lesson can come from the most unlikely places. Have you seen the movie Office Space? Do you remember the scene where the restaurant...
I had the good fortune to visit LinkedIn in May and spend some time in a small group setting with the CEO, Jeff Weiner. Among other things, he talked...
Previously, I’ve discussed why every small business can benefit from a mobile app. Like any large project, the smartphone app development process has many steps. Brainstorming a feature-set....
It seems like everyone these days understands the importance, and the impact, of social media. But not everyone understands how to utilize it, and social media mistakes can...
If you’re a small business owner, association executive, or campaign manager who has already decided to make a foray into the world of mobile technology solutions, the next question...
Over the last decade, social media has risen from a few students at select colleges accessing Facebook to a worldwide trend, with each year bringing new platforms and capabilities. ...
You would be hard pressed to find a non-profit organization, business, or public official that doesn’t already have a social media presence, these days. The following scenario will be...