Social media is powerful. The growth over the past decade has been incredible. The ability to build brand relationships with consumers is unprecedented. But to me, the most...
Ever since I heard Gary Vaynerchuk, one of the most formidable marketing minds of our time, say this, it’s resonated so deeply. I understand what he means after years...
Campaign researchers are far behind their counterparts in the corporate/branding world when it comes to the adoption and (appropriate) use of qualitative research. Last year I took...
Previously, I’ve discussed why every small business can benefit from a mobile app. Like any large project, the smartphone app development process has many steps. Brainstorming a feature-set....
You just became a campaign manager for the first time? Congratulations. You’ve embarked on what will be, almost definitely, one of the most rewarding (and frustrating, tiring, exhilarating, terrifying...
Focus group moderators know that at least 75% of a group’s success depends on the quality of field services provided by the focus group facilities they use. Focus group...
These 21 rules for winning a campaign represent what one might learn in ‘basic training,’ but no matter how many campaign schools I teach, I find that it...
It seems like everyone these days understands the importance, and the impact, of social media. But not everyone understands how to utilize it, and social media mistakes can...
If you’re a small business owner, association executive, or campaign manager who has already decided to make a foray into the world of mobile technology solutions, the next question...
“Outside of a dog, a book is man’s best friend. Inside of a dog, it’s too dark to read.” (Groucho Marx) Well, the calendar has turned over and...