A good social media lesson can come from the most unlikely places. Have you seen the movie Office Space? Do you remember the scene where the restaurant...
I had the good fortune to visit LinkedIn in May and spend some time in a small group setting with the CEO, Jeff Weiner. Among other things, he talked...
Previously, I’ve discussed why every small business can benefit from a mobile app. Like any large project, the smartphone app development process has many steps. Brainstorming a feature-set....
Focus group moderators know that at least 75% of a group’s success depends on the quality of field services provided by the focus group facilities they use. Focus group...
It seems like everyone these days understands the importance, and the impact, of social media. But not everyone understands how to utilize it, and social media mistakes can...
If you’re a small business owner, association executive, or campaign manager who has already decided to make a foray into the world of mobile technology solutions, the next question...
Over the last decade, social media has risen from a few students at select colleges accessing Facebook to a worldwide trend, with each year bringing new platforms and capabilities. ...
“Even your most loyal customers have a choice about where to take their business.” — Marilyn Suttle, Who’s Your Gladys?: How to Turn Even the Most Difficult Customer...
Where’s the Most Valuable Real Estate for Business Today? The App Screens of a Billion Mobile Users. Consider these Facts: In 2012, the number of searches on the desktop...